MADE IN RICHMOND
Live life, dress vintage and share your story with everyone; that is the beauty of being you. FASHION SHOULD NOT JUST BE WORN, IT SHOULD BE AN ARCHIVE OF STORIES!! Our collections are inspired by different eras.
THE HEART OF THE BRAND
My name is Chanel Green I am the founder of SBC. Stitch By Chanel was created for my grandmothers legacies. They always inspired me to create something bigger for my family and myself. The brand is more than brand it's a lifestyle. When I was 8 months old I was rushed to the hospital, when my parents arrived they were told I would need open heart surgery. After a week of battling emotions they finally approved the surgery. Within a blink of an eye my life was changed. I say all of this to say my grandmothers knew my purpose was bigger than just me, THEY KNEW THAT I WAS A MIRACLE! SBC is not just my purpose, it is my God given plan.